Marketing Film

My Beautiful Laundrette was made in 1985 by Working Title and is set in 1980's London under the Conservative government of Margaret Thatcher and centered around the story of a young pakistani and a white punk.

It is a unique film and shows a different side to London and showed things people had not really seen in films before like homosexuality, especially homosexual asian characters seemed unheard of, so this could be seen as a selling point and also a reason why it was hard to sell, as many people would like to see a gritty down to earth film about London life and away from the stereotype of beautiful lavish London portrayed in so many films, this film was made for a British audience much more so than an American one and so it will have found it hard to sell in that respect.